I keep this terrible, deeply misogynistic film in my portfolio for one reason:

To remind myself that I was right.

I believed then—and I still believe now—that it would age badly.

We had far better ideas. More useful. More surprising. More disruptive. But, in the end, the final decision was taken out of our hands. Someone higher up picked up the pen and decided to write the campaign himself.

For me, that decision destroyed what had originally been a product designed to make people's lives easier.

I keep this film here not because I'm proud of it, but because it reminds me that protecting an idea is sometimes just as important as having one.

Diretores Executivos de Criação: Eduardo Lima
Diretores de Criação: Theo Rocha
Head of Art: João Linneu
Redator: Thiago Espeche
Diretor de Arte: Fabiano de Queiroz / Pinhal

Diretor: 2

AWARDS

Skooler Product
- CCSP- Anuário Trabalhos Experimentais.

Film:
V.O.: - In the beginning the relationship is beautiful.
She – A Skol for my love.
He – Thank you baby girl. 
V.O.: But after some time the relationship cools off.
He – Honey, bring another round of Skol for the guys. 
She – I’m busy, you come get it. 
V.O.: One day, inexplicably, they rebel. 
He – Hey, bring a Skol for your honey. 
V.O.:In order to bring back that peace and passion to the couple like on the first day of their relationship, Skol presents the remote-controlled Skooler. Those who love will take part.