I still think this is one of the strongest ideas I've ever had.

The project invited around fifty of my favorite artists to answer an unexpectedly simple question:

Which websites do you visit when you're just killing time online?

Not their influences.

Not their process.

Not the books they recommend.

Just the corners of the internet they genuinely enjoy when no one is watching.

Olafur Eliasson was probably the best-known name involved, but he was only one of nearly fifty artists who took part.

The project went on to win Cannes Lions and several other international awards.

I'm proud of the recognition, but what I still love most is the simplicity of the idea.

Sometimes the shortest question opens the biggest window into someone's mind.

Diretores Executivos de Criação: Eduardo Lima
Diretores de Criação: Theo Rocha
Head of Art: João Linneu
Redator: Thiago Espeche
Diretor de Arte: Fabiano de Queiroz

Awards

Escape Button. Sesc_Videobrasil
- OneShow Interactive / Merit
- Fiap / Bronze
- Wave Festival / Bronze