This film was an obsession of mine.

I desperately wanted to make it in live action, but it was simply impossible at the time. Even so, I think the illustrated version turned out beautifully.

The campaign was enormous, and unfortunately many of its pieces have been lost over the years.

One memory, though, has stayed with me.

As part of the creative process, we attended a guided meditation class. Everyone closed their eyes while the instructor gently said things like, "You're standing beneath a waterfall..." and "Listen to the birds..."

Then our soundtrack took over.

Gunshots.

Explosions.

Animals screaming.

The entire forest catching fire.

When the meditation ended, several people were in tears. Others were furious with us.

Honestly... they had every right to be.

We were a bunch of creative delinquents.

Diretor Executivo de Criação: Eduardo Lima
Diretores de Criação: Theo Rocha
Head of Art: João Linneu
Redator: Thiago Espeche
Diretor de Arte: Fabiano de Queiroz - Tatu

Diretor: Javier Lourenço

Awards

War Veterans - SOS Mata Atlântica
- Bronze - El Diente (Circulo de Creativos Argentinos) 
- SHOOT Magazine 5ª position
- CCSP- Anuário Outdoor