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Espeche

Creative Director - Copywriter -Film Director -

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Friends

And this was my second commercial.

I love this idea.

Think about it: there have been hundreds of American high school movies built around teenagers doing stupid things, yet somehow no one had ever imagined a scene like this.

What I admire just as much as the idea itself is the brand's courage. They not only approved it, they aired it on national television right after the country's biggest primetime soap opera.

Argentina has a way of making things like that happen.

DON Buenos Aires

Diretor Executivo de Criação: Papon
Redator: Thiago Espeche
Diretor de Arte: Ale Dieguez

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