This was my first commercial in Brazil.

I had just arrived from Buenos Aires. I was a junior copywriter, and after I was hired, they pretty much left me in a corner of the agency.

A week later, the Executive Creative Director called me into his office.

The agency had a problem. Everyone was working on Chevrolet, and nothing was getting approved.

He looked at me and said, "You've got until tomorrow morning."

So I went home and spent the entire night thinking.

The idea I came back with got approved.

It also turned me into the most hated junior copywriter at WMcCann.

Not because the idea was better.

Just because it came from the new kid.

W/Mccann

Diretor Executivo de Criação: Tales Bahu
Redator: Thiago Espeche
Diretor de Arte: Otiai

What would you take to a desert island? With Chevrolet Montana you can take everything.