I directed, and developed the script for this commercial, working alongside the fantastic creative team.

I love this campaign.

It was one of my first commercials as a film director.

At the time, I loved directing comedy, but there was something about the look of comedy commercials that always bothered me. They often felt a little too artificial. Still, that exaggerated style had a personality of its own.

The campaign originally consisted of two films. The third one—the arrows film—came from an idea I developed together with the creative team.

It ended up making quite a bit of noise in Brazil.

Looking back, I see it as one of the projects that helped me understand how much I enjoyed shaping tone just as much as telling the story itself.

Diretor: Espeche + Fazzio

Diretores Executivos de Criação: Renato Simões, Eduardo Lima

Diretores de Criação: Rodrigo Mendes, Caio Mattoso

Head of Art Bruno Oppido

Redator: Ricardo Scarpa

Diretor de Arte: Leone Damiao