Diretores Executivos de Criação: Eduardo Lima
Diretores de Criação: Theo Rocha
Head of Art: João Linneu
Redator: Thiago Espeche
Diretor de Arte: Fabiano de Queiroz - Tatu

Diretor: Pedro Becker

The 17th Festival of Contemporary Art had sensorial installations as its mood, and its main attraction was the Danish artist Olafur Eliasson. Considering this particularity, we invited people to come out of their sensorial routines.

Because of a lack of interest in our fellow men, our tendency for procrastination, the inconvenience of haste, fear and shame, for thinking only about reaching goals, and not the journey there, for wanting to just press a button and immediately demanding that everything happens, for all of this and a little more, we believe that the elevator is a good metaphor to demonstrate the feelings of our poor current society.

Another important decision was to cut some objects from the scene in order to enhance the sensation that the elevator is just in the surroundings of the character, and not necessarily in life in its entirety.

Awards

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- Fiap / GRAND PRIX 
- London Festival / Bronze
- London Festival /Finalist Editing
- Cannes Lions / Shortlist
- OneShow / Merit
- OneShow Design / Merit
- Fiap / Gold Cinematografy
- Fiap / Gold Art Direction
- Fiap / Silver
- Ojo de Iberoamerica / Gold
- Ojo de Iberoamerica / Silver
- Ojo de Iberoamerica / Bronze
- Wave Festival / Bronze 
- São Paulo Creative Club / Silver 
-IDN Magazine and DVD