This was my first commercial as a copywriter.

For many years, it lived in my portfolio alongside print campaigns and a few poems. It was always placed near the end. Looking at it today, though, I realized that what this artist could do with his hands was so extraordinary that it deserved a much better place.

I first met him at an art exhibition in Buenos Aires. I was presenting a play I had written in one room of a large house. Next door, he was telling stories using nothing but his fingers.

I was fascinated immediately.

The man is unbelievably talented.

Agency- El Cielo Agulla & Baccetti Buenos Aires

Diretores Executivos de Criação: Walter Arreger
Redator: Thiago Espeche
Diretor de Arte: Diego Beyro