I think this idea is completely insane.

Apparently, Cannes agreed.

It won.

For the project, we built 500 functioning fingers in every imaginable skin tone.

I still have a box full of them at home. It sits on a shelf above my desk.

And yes... they all still work.

Every now and then I open the box, press one of them, and remember that sometimes the craziest ideas are the ones that actually happen.

AWARDSRadio Finger
-Cannes Lions/ Bronze 2015

VP de Criação: Rui Branquinho
Redator: Thiago Espeche
Diretor de Arte: Thiago Marcondes