I'll say just one thing.

Imagine this idea with a bigger budget.

Imagine hundreds of gas stations across the country giving away free water.

It could have become something much bigger than a campaign.

Even so, I still think it's beautiful.

Some ideas don't need to become enormous to feel complete. They just need to prove that brands can genuinely make people's lives a little better.

Diretores Executivos de Criação: Eduardo Lima
Diretores de Criação: Theo Rocha
Head of Art: João Linneu
Redator: Thiago Espeche - Juliana Uchoa
Diretor de Arte: Fabiano de Queiroz